Top 10 Product Analytics & CDP Tools by Adoption: August 2026
Estimated adoption fell for 5 of the 10 leading products
| Company | Adoption Aug ’26 |
% Δ vs Jan ’26 |
CDP | Top Job Title |
|---|---|---|---|---|
 Google Analytics |
48% | -15% | Growth Marketing Manager | |
 Amplitude |
38% | +6% | ✓ | Product Manager |
 Mixpanel |
19% | -22% | Product Manager | |
 Segment |
19% | -14% | ✓ | Software Engineer |
 Hightouch |
10% | +40% | ✓ | Data Engineer |
 PostHog |
10% | +11% | ✓ | Growth Engineer |
 Pendo |
7% | +5% | Product Manager | |
 Adobe Analytics |
6% | +2% | Product Manager | |
 Heap |
5% | -10% | Product Analyst | |
 RudderStack |
3% | -16% | ✓ | Data Engineer |
Amplitude is the only one of the four largest products to grow, up 6% to 38%. Its Q2 filing showed revenue and $100K+ customer growth running ahead of what this data suggests, and that is before counting the Statsig acquisition.
Databricks has entered the category with CustomerLake, which does not yet appear in this data. A product only registers here once companies name it in job postings, so a new entrant takes time to surface.
Methodology
Riso Group analysis of job postings from 1,033 tech startups and public companies. Adoption is estimated as companies with at least 1 posting naming the product, as % of companies naming any tracked product analytics or CDP product; % Δ is the relative change in that share. Segment, for example, fell from 22% in January to 19% in August, a 14% drop. References were reviewed by LLM to remove false positives. Top job title is the title used by the most companies naming the product, after removing seniority prefixes.
